Monday, 16 May 2011

Study Finds Retailers Marketing Inappropriate Clothing for Pre-Teen Girls

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A new study conducted by a college in Ohio has found that up to a third of pre-teen girls' clothing available online in the U.S. is designed to be sexualizing. “Researchers led by Sarah Murnen, a professor of psychology at Kenyon College in Ohio, looked at 15 websites of popular clothing stores, ranging from bargain to high-end sectors of the junior US market,” reported AFP News. The researchers found that clothing marketed for girls as young as six is being designed to draw attention to their breasts, buttocks, and slimness, sending out signals that are sensuous and inappropriate. The researchers say it is a trend that is reinforcing destructive stereotypes for female attractiveness.