Given the negative backlash, it’s clear that the short-lived Race Together campaign launched by Starbucks CEO Howard Schultz in order to “stimulate conversation, empathy and compassion” among Americans of all races was a social and commercial flop.
A responsible financial institution would not extend a new loan of between 17 and 40 billion dollars to a borrower already struggling to pay back an existing multi-billion dollar loan. Yet that is just what the International Monetary Fund (IMF) did last month when it extended a new loan to the government of Ukraine.
“Skip the preaching, Howie! Just give me my blankety-blank cup of coffee.”
That was the reaction of many Starbucks customers when they learned that their morning cup of caffeine was going to be accompanied by an invitation to chat with their server about race relations in America.