What’s worse for a business’s bottom line than wading into controversial, divisive issues? Wading into controversial, divisive issues with the very demographic likely to be divided from your business by your actions.
Europe provides a valuable lesson for Americans. Most Americans, including me, welcome people to our country who come here, as immigrants have in the past, to become Americans. We don't welcome people who wish to import the failed culture from which they fled.
People who want to buy Christmas gifts, without having to confront the crowds at the local shopping mall (or shopping maul) can take a load off their feet by buying books or movies on the Internet, while sitting in the comfort of their own homes.
There is no compelling reason for either parents or donors to keep shelling out money to colleges and universities where intolerant professors and student activists impose their ideology on academic institutions. Too often these are campuses with virtually no diversity of viewpoints, despite however much they may be obsessed with demographic diversity.