The coalition Health Equity For All is launching a series of television commercials and print ads to promote Obama's healthcare reform. The ads appeal to minorities, linking the healthcare debate to the civil rights movement. It places the blame of high health costs on insurance companies that are supposedly only concerned about profits. And it asks viewers to contact their senators, urging support for healthcare reform legislation before the U.S. Senate.
After Humana, one of the largest private insurers in America, sent a letter to its customers to inform them how upcoming healthcare legislation could affect their benefits, Senator Max Baucus (D-Mont.) instigated an investigation that effectively stifled Humana’s communication efforts.